• Tue. Feb 27th, 2024

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Martha Stewart launches new homeware retail outlet on Amazon

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Martha Stewart isn’t just posting viral selfies on the net — she’s also increasing her procuring empire on the internet.

The lifestyle maven cooked up yet another new addition to her eponymous brand name on Wednesday, launching a “World of Martha” Amazon keep featuring every little thing from forged iron cookware to cozy bedding.

“The Earth of Martha gives all the essentials I appreciate and can’t stay without, in one spot,” she reported in a push release of the new “destination loaded with stunning necessities for the entire home” — now the greatest a single-prevent store of Stewart’s goods.

The retail web site also involves seasonal recipes and video clip information straight from Stewart herself.

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A pile of sheets folded on a bed
The keep involves Stewart-permitted recipes in addition to countless numbers of her goods.
A place setting on a blue tablecloth
The keep includes Stewart-accredited recipes in addition to 1000’s of her merchandise.


Martha Stewart in a pink shirt
The keep features Stewart-accepted recipes in addition to 1000’s of her items.
A pot of pasta and veggies
The retailer involves Stewart-accredited recipes in addition to hundreds of her products.


When it arrives time to whip up a recipe, fans can store cookware like the bestselling 5-Quart Dutch Oven ($40) and the Lockton Nonstick 10-Piece Enamel Aluminum Cookware Set ($170) — the latter of which even arrives in Stewart’s signature shade of blue — furthermore tabletop sets like the Gracie Lane 12-Piece Porcelain Embellished Dinnerware Established ($70).

A dinnerware set with light blue trim

Gracie Lane 12-Piece Porcelain Adorned Dinnerware Established ($70)

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Also among the the myriad of merchandise? Everything from home furniture and decor to each day essentials like Cotton Bathtub Towels ($60) and a 9-Piece Kitchen Software Established ($45).

A model in a puffer vest with short sleeves
Amazon/Martha Stewart

Martha Stewart Down Vest Jacket ($60)

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Bestsellers also involve manner encouraged by the star herself, such as the out of doors-completely ready Martha Stewart Down Vest Jacket ($60) for a laidback look (the domestic doyenne’s famed farm property not provided).

And whilst you could not be acquiring your pooches diamonds as Stewart does, your animals can nonetheless be decked out in Martha Stewart goods, as there is also a range of dog shampoos, bedding and additional up for grabs.

Martha Stewart laughing in a pink shirt
The store incorporates every thing from trend to pet care things.

The launch will come shortly after Stewart spilled her Valentine’s Day must-haves to Page 6 Design and style, telling us she’d be gifting her Martha’s Lighter Chard ($15) wine “by the circumstance to all the major males” in her “Rolodex.”

Potentially she should get each individual male a Martha Stewart Selection Wine Glass ($13) to go with it.


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